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Desira is a family-owned motor group, founded by John Desira in 1972. John Desira started in the motor trade in London, working as an Apprentice Technician. Once qualified, he was recommended a small garage in South Lopham, Norfolk; where he started his own business. Desira has expanded over the years from this first garage and is now one of the largest privately-owned Fiat Dealer groups in the country. Employing over 254 staff, with 9 dealerships across East Anglia, Desira is also Europe’s largest Fiat and Alfa Romeo Parts distributor
The aim of the company has always been to provide exceptional service and offer fantastic value for money to both our loyal and new customers. With over 45 years of experience, Desira has continued to expand with Fiat, Nissan, Citroen, Peugeot, Suzuki, Jeep, Alfa Romeo, Abarth and SsangYong franchises in Norwich, Great Yarmouth, Lowestoft, Diss and Bury St Edmunds.
At Desira, we understand how important your car is to you and that’s why we want to make your experience with us as easy and affordable as possible. From finding you your perfect vehicle at an amazing price, to making sure that your vehicle is cared for inside and out by our highly-trained technicians and staff